A value proposition is a product, service, or experience that creates desired gains or relieves existing pains . To design a compelling value proposition, you must understand the desired gains and existing pains of the people you aim to serve. Through this process you may also uncover unexpected gains.
What is value proposition experience?
A value proposition is a product, service, or experience that creates desired gains or relieves existing pains . To design a compelling value proposition, you must understand the desired gains and existing pains of the people you aim to serve. Through this process you may also uncover unexpected gains.