A business needs to have a clear idea of who its ideal customer is and shape its value proposition to appeal to that customer. A company must identify key demographics, such as age, singles versus families, or income levels , then design its value proposition to speak to that target market.
What are the component of the value proposition?
A business needs to have a clear idea of who its ideal customer is and shape its value proposition to appeal to that customer. A company must identify key demographics, such as age, singles versus families, or income levels , then design its value proposition to speak to that target market.