Papa John’s is giving away 10,000 slices of pizza to commemorate the 10,000 bitcoins paid for two by Laszlo Hanyecz back in 2010. Justin Falciola, SVP, chief insights & technology officer, told Insider about the thinking behind the strategy.
Read moreWho started and owns Bitcoin?
On Oct. 31, 2008, Satoshi Nakamoto sent a nine-page paper to a group of cryptographers outlining a new form of “electronic cash” called bitcoin.
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The two pizzas currently total a value of $372 million . Making it the most expensive pizza purchase in history. At the time of purchase, Hanyecz’s 10,000 BTC was worth a meagre $40. Hanyecz reached out to the Bitcointalk community to see if anyone would be willing to transact the bitcoin for pizza.
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