Why is MasterClass so successful?

From the consumer side, it works like Netflix — a streaming platform with a subscription model. For $180 per year , consumers have access to all classes. Instructors receive a one-time payment and a revenue cut. In 2017, a source reported MasterClass teachers get at least $100,000 per course plus a 30% revenue cut.23 Şub 2021

MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .

But MasterClass is not a scam , even if it sometimes sounds too good to be true. It really is the only online education program to count Aaron Sorkin, Gordon Ramsay, and Steve Martin as instructors.

MasterClass offers quality in terms of talent and production value but has made big investments into adding introductory courses across a wider range of skills from a wider range of VIPs rather than creating more advanced course material for users to keep progressing in one skill area.12 Eyl 2018

How Does MasterClass Make Money? MasterClass earns money by charging students a monthly subscription fee for unlimited access to its courses . The All-Access Pass package costs $180 per year (or $15 per month). Customers can also pay a one-time price of $90 to access a specific class separately.1 Oca 2022

MasterClass does a pretty good job of keeping its content current and fresh, with new classes being added every month. They like to give you a sneak peek of upcoming classes and the instructors teaching them, which is exciting.