Why 4Ps of marketing are changed in to 4Cs?

The decline in a one-size-fits-all mass marketing ideal meant the 4P method of marketing (where the emphasis is on the seller and what they want to sell to you) was no longer viable. The growth of niche marketing and the 4C’s was instead a better fit, taking into account the wants and needs of consumers .3 May 2017

The 4Cs to replace the 4Ps of the marketing mix : Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).15 Ara 2020

The 4 P’s focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C’s offer a more consumer-based perspective on the marketing strategy. 9 Nis 2019