What makes a good MasterClass?

You want to address and engage the audience : there should be something in it for them as well. Teaching a master class is a kind of performance, so you’ll need to project your voice to the last row, make eye contact with people in the audience, and ask questions and get feedback from them.

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How does MasterClass advertise?

MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .

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