Do Kwon . Kwon cofounded Terra to use blockchain technology to develop a more efficient payment system. Its eponymous price-stable cryptocurrency, or stablecoin, attracted 40 million users to work with the company at launch in January 2018.
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(It has others pegged to different world currencies.) It maintains its peg to the U.S. dollar through a network of arbitrageurs , who buy and sell Terra’s volatile cryptocurrency, LUNA (also, confusingly, known as Terra), which is the seventh-largest cryptocurrency as of March 2022.
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