What is the value proposition of Coursera?

In a nutshell, a value proposition is a clear statement that offers three things:

For both its end-users and educational partners, Coursera’s most obvious value propositions are that its services are available online and at no cost . This allows for convenient access to high-level educational programs which to many consumers may otherwise be unaffordable or inaccessible.

7 of the Best Value Proposition Examples We’ve Ever Seen

A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it’s better than similar products on the market . The ideal value proposition is to-the-point and appeals to a customer’s strongest decision-making drivers.