What is the 8th P in marketing mix?

Marketing nudges consumers to consider a purchase consistent with their decision-making process and personal background . This is done through various influences known as the marketing mix.

The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence . Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

When devising a marketing strategy, it is incredibly important to refer to the 7Cs of marketing; clients, convenience, competition, communication, consistency, creative content, and credibility .

Anyone who has taken a marketing course learned about the 4Ps and later 7Ps of Marketing. They are Place, Price, Promotion, Product . Later People, Physical Evidence and Process were added.

Physical evidence refers to everything your customers see when interacting with your business . This includes: the physical environment where you provide the product or service. the layout or interior design. your packaging.