Multi-platform television (also known as multiplatform entertainment and transmedia storytelling) is “a mode of storytelling that plays itself out across multiple entertainment channels “. Each medium that the story unfolds across makes a distinctive contribution.
Read moreWhat is a multi-platform strategy?
In short, multi-platform marketing creates several touch points between the brand and consumers, optimizing engagement along the way . It allows you to meet your audience(s) where they “live” online and tap into the communication channels and social media platforms that facilitate that conversation most effectively.
Read moreWhat is multiple platform support?
Two or more operating environments, which typically include the CPU family and operating system . For example, if versions of a program run on Windows and the Mac, the software is said to support multiple platforms. That application is also known as a “cross platform” application.
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