The business model of MasterClass is based on charging customers a yearly subscription in exchange for accessing the more than 80 courses available on its platform . Alternatively, consumers can pay $90 to access a single course.19 Ağu 2021
Read moreWhat is the strategy of MasterClass?
MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .
Read moreWhat is MasterClass actually selling?
While much of e-learning matured into mundanity, MasterClass has doubled down on celebrity glitz. It now focuses on selling annual, all-access subscriptions . As with other such services, like Netflix, that means an ever-growing library to keep subscribers around.
Read moreHow is MasterClass doing as a business?
MasterClass makes all of its money by selling subscription memberships to its users in exchange for unlimited access to over 100+ classes and instructors on the platform . The company offers three (3) tiers for its annual memberships: Standard, Plus, and Premier.17 Eki 2021
Read moreHow much money is MasterClass worth?
The $180 per year price point may seem steep at first, but the cost can easily be diluted by making the most of your subscription and watching more courses related to your areas of interest. If you aren’t an avid learner or are looking for more technical-based video courses, MasterClass might not be worth it for you.
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