What is mass and niche tourism?

Some of the advantages of niche tourism are:

Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment . Locations with specific niche products are able to establish and position themselves, as niche tourism destinations.

Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences . With the demand for niche tourism steadily growing at home and abroad, businesses need to be prepared to take advantage of new and emerging opportunities.

Mass tourism (Vainikka, 2013) refers to the act of visiting a destination with large amounts of people at one time, while niche tourism (also referred to as “specialty tourism”) usually focuses on a specific concept or topic, that could be art, food, sports, or whatever else. …