What is Google Trends and why do we use it?

Among these limitations, the most obvious one is that all of the search data available through Google Trends™ is anonymised and reflects those with internet access , potentially excluding vulnerable groups (e.g. elderly) or regions where internet uptake could be low (e.g. some parts of low- and middle-income countries).

Google Trends is a useful search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time .

Google trends data is accurate , but you need to understand as it uses data sources from Google. You need to decide whether in your use case that Google’s accuracy is enough. For example, if you’re conducting keyword research for SEO, it will be more accurate than using it for predicting future fads.