Starbucks. Starbucks uses geofencing to advertise its drinks to prospective customers . They typically send push notifications when people walk by a Starbucks shop or around the area within the geofenced region. Starbucks even sends personalized app notifications too.
Read moreWhat is geofencing provide an example?
For example, a coffee shop can trigger push notifications for special discounts when customers walk past . Retail stores can notify shoppers about deals when they’re at their local mall. Or a business might set a geofence around a competitor for geo-conquesting – as seen in Burger King’s Whopper Detour campaign.
Read moreDo I need geofencing?
Geofencing is ideal for people who are in and out all day, or don’t follow a set schedule day-to-day . For those people, geofencing can be a useful feature that takes some of the effort out of adjusting the thermostat.
Read moreWhat is geofencing used for in Cyber Security?
Geofencing is a technology for setting virtual boundaries and triggering events when these boundaries are crossed by a mobile device on which certain software is installed .
Read moreWhat is the purpose of geofencing?
A geofence is a perimeter boundary created around the location of a smartphone or other device, based on GPS or RFID signals. Geofencing has mainly been used to allow advertisers to send targeted messages to users who enter their area .
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