What is geofencing

For example, a coffee shop can trigger push notifications for special discounts when customers walk past . Retail stores can notify shoppers about deals when they’re at their local mall. Or a business might set a geofence around a competitor for geo-conquesting – as seen in Burger King’s Whopper Detour campaign.

Geofencing is ideal for people who are in and out all day, or don’t follow a set schedule day-to-day . For those people, geofencing can be a useful feature that takes some of the effort out of adjusting the thermostat.

Geofencing is a technology for setting virtual boundaries and triggering events when these boundaries are crossed by a mobile device on which certain software is installed .

A geofence is a perimeter boundary created around the location of a smartphone or other device, based on GPS or RFID signals. Geofencing has mainly been used to allow advertisers to send targeted messages to users who enter their area .