A geofence is a virtual perimeter marking a real geographic area . Geofencing is already standard in many industries. The automotive industry uses geofencing to track fleets of vehicles. Retailers use geofencing to entice customers to visit a store through push-notifications.
Read moreWhat is geofencing in marketing?
Geofencing marketing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.
Read moreWhy do we need geofencing?
A geofence is a perimeter boundary created around the location of a smartphone or other device, based on GPS or RFID signals. Geofencing has mainly been used to allow advertisers to send targeted messages to users who enter their area .
Read moreWhat does geofencing do on a thermostat?
‘Geofencing’ feature in a thermostat tracks the homeowner’s location (via GPS in his/her smartphone) and adjusts the thermostat settings based on the location (away/home) .18 Ara 2021
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