CPM is the most common buying model for geofencing, and typically accompanies brand awareness campaigns or campaigns that want to reach a particular audience. Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .
Read moreHow do I create a Google geofence?
You can geofence on search, display, and YouTube campaigns in Google Ads. You’ll then want to break your location down specifically into the following schema: country > state > city > DMA > metro > zip code > radius . Once this is complete, establish your options within the campaign.
Read moreWhat is geofencing API?
Geofencing combines awareness of the user’s current location with awareness of the user’s proximity to locations that may be of interest . To mark a location of interest, you specify its latitude and longitude. … You can have multiple active geofences, with a limit of 100 per app, per device user.
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