How do I create a geofence ad?

Geofences work in three simple steps. First, a virtual boundary is created around a physical location. Next, a user (and their mobile device) will pass into the geofenced location . Once they do, it will trigger an ad to be served from your campaign to their phone.

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How does Google geofence work?

A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.

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What is geofence advertising?

Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves . The size of a geofence can be modified, but most often the shape is a standard radius.

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