A geofence is a virtual perimeter marking a real geographic area . Geofencing is already standard in many industries. The automotive industry uses geofencing to track fleets of vehicles. Retailers use geofencing to entice customers to visit a store through push-notifications.
Read moreWhat is geofencing in marketing?
Geofencing marketing is an example of a real-time location-based marketing tactic that uses geolocation data to target users within an established geographic area and delivers content based on where they are or in what locations they have previously visited.
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