When we looked at their responses, we found that they all fell into one of four major categories: Communication, Caring, Cleanliness, and Craftsmanship .
Read moreWhat are 4 C’s in marketing?
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).15 Ara 2020
Read moreWhat are the four P’s of marketing and examples?
What Are The 4 Ps of Marketing?
Read moreHow do you write 4Cs?
What Are the 4C’s?
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