The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market . It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
Read moreWhat are the 4 P’s of green marketing?
4P’s of marketing when incorporated with green are called -Green Product, Green Price, Green Place and Green Promotion [2] .
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