What does B2C stand for?

Connecting to customers: The tiers of a B2C marketing strategy

Business to consumer (B2C) sales B2C sales professionals sell to consumers who may need, want, and benefit or have enough money to purchase their product or service .

Business to consumer (B2C) sales B2C sales professionals sell to consumers who may need, want, and benefit or have enough money to purchase their product or service .

Business to consumer, or B2C sales, is related to the selling of products to one individual consumer . An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person.

Business to consumer, or B2C sales, is related to the selling of products to one individual consumer . An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person.

B2C Sales Tips

B2C (business-to-consumer) marketing is a broad term that refers to the approach of selling goods, products, and services to consumers . It differs from B2B (business-to-business) marketing in that B2C marketing typically (but not always) involves more emotional, lower involvement purchases.