The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness .
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As this diagram shows, the major components of the 4A framework are Acceptability, Affordability, Accessibility, and Awareness , and each of these elements has two dimensions. The components of the 4A model are a set of conditions that must be fulfilled to achieve success with any given product or service offering.9 Şub 2015
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