What are the three 3 main components of digital transformation?

From building new digital businesses and helping organizations to modernize their technology, to transforming companies through data, analytics, and artificial intelligence, McKinsey Digital “delivers high-value end-to-end business transformation ” and is “a good fit for companies seeking world-class strategy, …

Executives are digitally transforming three key areas of their enterprises: customer experience, operational processes and business models . And each of these three pillars has three different elements that are changing. These nine elements form a set of building blocks for digital transformation.

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements . … It transcends traditional roles like sales, marketing, and customer service.