What are the limitations of Google Trends?

Top 10 Google Trends Alternatives & Competitors

How Do I Use Google Trends?

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time . Many marketers use this data as a way to gain insight into customer behavior.

You can modify the width and height and provide up to 5 keywords (comma separated) to quickly chart up and compare various search trends . What about related searches? The URI is still the same but some of the parameters change to retrieve a list of related queries to your original keyword.

Google trends data is accurate , but you need to understand as it uses data sources from Google. You need to decide whether in your use case that Google’s accuracy is enough. For example, if you’re conducting keyword research for SEO, it will be more accurate than using it for predicting future fads.

Google Trends normalizes search data to make comparisons between terms easier . Search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.

Among these limitations, the most obvious one is that all of the search data available through Google Trends™ is anonymised and reflects those with internet access , potentially excluding vulnerable groups (e.g. elderly) or regions where internet uptake could be low (e.g. some parts of low- and middle-income countries).