What are the limitations of Google Trends?

Top 10 Google Trends Alternatives & Competitors

How Do I Use Google Trends?

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time . Many marketers use this data as a way to gain insight into customer behavior.

You can modify the width and height and provide up to 5 keywords (comma separated) to quickly chart up and compare various search trends . What about related searches? The URI is still the same but some of the parameters change to retrieve a list of related queries to your original keyword.

Google Trends normalizes search data to make comparisons between terms easier . Search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.

Among these limitations, the most obvious one is that all of the search data available through Google Trends™ is anonymised and reflects those with internet access , potentially excluding vulnerable groups (e.g. elderly) or regions where internet uptake could be low (e.g. some parts of low- and middle-income countries).

Google Trends is a useful search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time .