What are the 4Ps and 4Cs of marketing?

The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business . Here’s how to use the 4Cs to best position your product in a competitive market.

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.

The new 4Ps of marketing—privacy, permission, personalization, and performance (ROI)—are the way forward for marketers looking to earn consumer trust and loyalty.