What are the 4 P’s of digital marketing?

The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization. The “4Ps”— price, product, promotion, and place — have been the cornerstone of a successful marketing strategy for over 50 years.

The new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that expect personalization. The “4Ps”— price, product, promotion, and place — have been the cornerstone of a successful marketing strategy for over 50 years.

The benefits of marketing decisions around product, price, place, promotion, people, process, and physical evidence are vast. Businesses that understand how to connect all the pieces can improve their competitiveness in the marketplace through marketing.

The benefits of marketing decisions around product, price, place, promotion, people, process, and physical evidence are vast. Businesses that understand how to connect all the pieces can improve their competitiveness in the marketplace through marketing.