What are 4 C’s in marketing?

The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).15 Ara 2020

What Are The 4 Ps of Marketing?

What Are the 4C’s?

When we looked at their responses, we found that they all fell into one of four major categories: Communication, Caring, Cleanliness, and Craftsmanship .