Can you personalize push notifications?

To add an extra layer of personalization to an iOS or Android push campaign message, you can use geo-location based push notifications . There are two ways brands can send push notifications based on a user’s location: Location-based notifications: App users receive these pushes based on data collected on the backend.

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What is a web notification?

Web notifications are a permission-based marketing channel . Before receiving a web push, users have to opt in to receive them. The opt-in prompt comes from the user’s web browser. This prompt is called a browser-level opt-in prompt, or browser-based prompt.

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