Value Proposition in business model canvas

Your Value Proposition is the reason why customers turn to your company over another . It solves your customer’s problem or satisfies your customer’s need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific Customer Segment.

Your Value Proposition is the reason why customers turn to your company over another . It solves your customer’s problem or satisfies your customer’s need. Each Value Proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific Customer Segment.

The Business Model Canvas is a strategic management template that helps businesses to describe, design and analyse their business models . The canvas was invented by Alex Osterwalder, a Swiss business theorist and entrepreneur as a part of his PhD research.