To manage means to

They give us the four C’s of effective communication: clarity, coherence, control and credibility .

Compensation, Culture, Communication, Compassion, Care .

To set yourself apart, you need to incorporate the 4C’s, which stand for customer experience, conversation, content, and collaboration . Look at them as pillars that hold your client service together. Working on these components in unison and actively managing them will transform your business.13 Nis 2016

The 4Cs (Clarity, Credibility, Consistency, Competitiveness ) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).15 Ara 2020