STP analysis

The most effective digital marketing strategy for FMCG brands is to consistently engage with their customers by reaching out to them through social media platforms . With consumers spending more time on social media than ever before, digital has been driving FMCG sales in India.

5 Ways to Enhance Brand Loyalty & Customer Retention in FMCG…

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE . Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

The 4 Ps of marketing are place, price, product, and promotion . By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.