To use geofencing in your marketing, you must first establish a virtual boundary around a specified location . This can be as simple as a circle drawn around a location on Google Maps. This geofence will then trigger a response when an authorized device enters or exits that area.
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The Geofencing Marketing purpose is to detect the user presence within the fence . It works in order to attract customers in a specific area. When they are at least 50 meters away from the place, they may receive mobile notifications about that particular place.
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