Should I allow push notifications?

Push notifications are messages that can be sent directly to a user’s mobile device . They can appear on a lock screen or in the top section of a mobile device. An app publisher can only send a push notification if the user has their app installed.

There are countless benefits of push notifications. They increase open rates, keep users engaged, drive user retention, and ultimately enhance the user experience . Think about the overwhelming amount of messages the average person sees on a daily basis.

iOS and Android require app users to give permission for key services, such as push notifications , and to access personal information, such as location, contact information, and photos.28 Nis 2020