What do you need for geofencing?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software . This can be as simple as a circle drawn 100 feet around a location on Google Maps, as specified using APIs when developing a mobile app.

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How do I create a Google geofence?

You can geofence on search, display, and YouTube campaigns in Google Ads. You’ll then want to break your location down specifically into the following schema: country > state > city > DMA > metro > zip code > radius . Once this is complete, establish your options within the campaign.

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Do you have to pay for geofencing?

CPM is the most common buying model for geofencing, and typically accompanies brand awareness campaigns or campaigns that want to reach a particular audience. Pricing typically ranges between $3.50-$15 CPM for mobile and desktop campaigns, and between $20-$50 CPM for Connected TV campaigns .

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What is an example of geofencing?

For example, a coffee shop can trigger push notifications for special discounts when customers walk past . Retail stores can notify shoppers about deals when they’re at their local mall. Or a business might set a geofence around a competitor for geo-conquesting – as seen in Burger King’s Whopper Detour campaign.

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What is geofencing tracking?

Geofencing is a way to define a geographical zone to track if your vehicles are leaving or entering that zone . With geofencing the system uses the GPS signals from the tracking device to pinpoint location and marks the limits of an area. This ‘area’ is the geo-fence.

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