The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication , are arguably much more valuable to the marketing mix than the 4 P’s.9 Nis 2019
Read moreWhat are the 4Ps and 2 C’s of marketing?
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market.
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