What is market life cycle?

Market Life Cycle is the period of time that a substantial segment of the buying public, is interested in purchasing a given product or service form . A new product progresses through sequence of stages from introduction to growth, maturity and decline.

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What are the 5 stages of PLC?

The product life cycle is the length of time from when a product is introduced to the consumer market up until it declines or is no longer being sold. This cycle can be broken up into different stages, including—development, introduction, growth, maturity, saturation, and decline .

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