An extension strategy is usually introduced between the maturity and saturation stages of the product life cycle, before a real decline takes place . The aim is to continue to maintain a steady rate of revenue from a product.
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There are four stages in a product’s life cycle—introduction, growth, maturity, and decline.
Read moreWhat is life cycle and example?
A life cycle ends when an organism dies. In general, plants and animals go through three basic stages in their life cycles, starting as a fertilized egg or seed, developing into an immature juvenile, and then finally transforming into an adult .
Read moreWhat is the product life cycle of Coca Cola?
Coca Cola – PLC The product life cycle was introduced in the 1950’s. It was used to explain the typical life cycle of a product from the time of its inception to its demise. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline .
Read moreWhat is meant by product life cycle explain its concepts with examples?
The term product life cycle refers to the length of time a product is introduced to consumers into the market until it’s removed from the shelves . The life cycle of a product is broken into four stages—introduction, growth, maturity, and decline.
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