Multiplatform

Platform development refers to the development of the fundamental software that makes hardware work and that provides a platform for application development . Debugging low-level code in Simics is a much nicer experience than using hardware, especially compared to early unstable prototype hardware.

The term “cross-platform mobile app development” or “hybrid mobile app development” speaks for itself: this is an approach that allows developers to build a mobile solution that is simultaneously compatible with several operating systems and platforms (Android, iOS, Windows).

In short, multi-platform marketing creates several touch points between the brand and consumers, optimizing engagement along the way . It allows you to meet your audience(s) where they “live” online and tap into the communication channels and social media platforms that facilitate that conversation most effectively.