MasterClass target audience

User. Their target user is likely someone who is highly educated, is upper-middle class, and a young adult who pursues a few different hobbies in her free time ; Jenny, a 30-year-old software engineer at Facebook who enjoys cooking and blogging, and dreams of writing her own book one day.

The Strategy Masterclass is an online Masterclass for emerging Designers and Strategists that provides the necessary foundations to develop skills in strategy .

MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .

MasterClass is an online education platform that features video lectures and presentations from industry leaders in various industries . Serena Williams, Gordon Ramsey, and Martin Scorsese teach acting, athletics, filmmaking, and cooking classes.