Online learning platform MasterClass has been valued at $2.75 billion in a new round of funding, sources tell CNBC. That’s more than triple its valuation from June 2020, according to Pitchbook. The company plans to use the fresh $225 million in funds to help launch a new enterprise business and expand internationally.13 May 2021
Read moreWhat is the MasterClass model?
The business model of MasterClass is based on charging customers a yearly subscription in exchange for accessing the more than 80 courses available on its platform . Alternatively, consumers can pay $90 to access a single course.19 Ağu 2021
Read moreWhat is the strategy of MasterClass?
MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .
Read moreWho is the target audience for MasterClass?
User. Their target user is likely someone who is highly educated, is upper-middle class, and a young adult who pursues a few different hobbies in her free time ; Jenny, a 30-year-old software engineer at Facebook who enjoys cooking and blogging, and dreams of writing her own book one day.
Read moreWhy is MasterClass successful?
MasterClass is more relevant for people looking for inspiration or a springboard to further pursue their own creativity . You get an insider’s feel of what it takes to be successful — and there are numerous ways you can apply these teachings in your own life.
Read moreIs MasterClass worth the hype?
The $180 per year price point may seem steep at first, but the cost can easily be diluted by making the most of your subscription and watching more courses related to your areas of interest. If you aren’t an avid learner or are looking for more technical-based video courses, MasterClass might not be worth it for you.
Read moreWhat is the idea behind MasterClass?
Yanka Industries, Inc., doing business as MasterClass, is an American online education subscription platform on which students can access tutorials and lectures pre-recorded by experts in various fields . The concept for MasterClass was conceived by David Rogier and developed with Aaron Rasmussen.
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