How did MasterClass grow?

MasterClass was founded in an attempt to change education by recruiting outstanding talent and transforming them into instructors . With a simple annual membership fee of $180, the streaming online education platform provides access to all its courses and new releases. It was valued at more than $800 million in 2020.

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What is the strategy of MasterClass?

MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .

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Is MasterClass doing well?

And it’s way less than you’ll pay for many online education platforms or even going to take a single college class in person. Considering you get access to over 100 classes, filled with video lessons, workbooks, and discussion boards, $180 is competitive. So yes, I think MasterClass is worth the money.

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