Mass market Characteristics

In this page you can discover 5 synonyms, antonyms, idiomatic expressions, and related words for mass-market, like: trade, youth-market, the-marketplace, consumer electronics and vod .

Definition of mass-market 1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores a mass-market paperback also : of, relating to, or publishing mass-market materials. 2 : appealing or sold to a general audience.

Examples of mass-market retailers include big-box stores such as Target, Sam’s Club, and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon . Supermarket, drugstore, mass merchandise, and warehouse chains are all considered mass-market retailers.

Mass marketing is about throwing a net into the ocean and hoping to get a lot of the right fish. On the opposite end, niche marketing focuses on a small group of people that have interests which align with your product or service.