Marketing mix Pdf

Elements a Company Should Consider While Formulating a Marketing Programme are 1) Product planning 2) Pricing 3) Branding 4) Channels of distribution 5) Personal selling 6) Advertising 7) Promotions 8) Packaging 9) Display 10) Servicing 11) Physical handling 12) Fact finding and analysis!

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence .

The four Ps of marketing—product, price, place, promotion —are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other. Considering all of these elements is one way to approach a holistic marketing strategy.

The 8 Ps of marketing are product, price, place, promotion, people, positioning, processes, and performance . If you can get them all working together, you can definitely take your marketing plan to the next level.