Tag: Is Udemy b2c or B2B?

The Udemy Business Model. Udemy works on a marketplace business model like popular e-Commerce websites like eBay. It doesn’t own any product or service. In simple terms, Udemy acts as a mediator between instructors and learners – just like eBay acts as a mediator between buyers and sellers.

Every time a course sells, Udemy gets a revenue share of each sale . There are three (3) types of revenue splits between Udemy and the Udemy instructors. They are paid user acquisition, organic, and instructor promotions.17 Eki 2021

The most amazing part about our business is we are direct-to-consumer. We’re also B2B .