Is MasterClass a gimmick?

MasterClass’ one goal is to sell their membership subscription. To do so, they don’t spend time writing blog posts that target random high-volume keywords. Every single blog post on MasterClass’ website forms a part of their top-of-funnel strategy—a strategy built on intent-based marketing .

But MasterClass is not a scam , even if it sometimes sounds too good to be true. It really is the only online education program to count Aaron Sorkin, Gordon Ramsay, and Steve Martin as instructors.

How Does MasterClass Make Money? MasterClass earns money by charging students a monthly subscription fee for unlimited access to its courses . The All-Access Pass package costs $180 per year (or $15 per month). Customers can also pay a one-time price of $90 to access a specific class separately.1 Oca 2022

MasterClass does a pretty good job of keeping its content current and fresh, with new classes being added every month. They like to give you a sneak peek of upcoming classes and the instructors teaching them, which is exciting.