How the 4Cs marketing approach is different to the 4Ps marketing approach?

Four C’s of marketing Robert F. Lauterborn created this method in 1990 as a customer-centric alternative to the four P’s of marketing.

The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market . It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

The 4 P’s focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C’s offer a more consumer-based perspective on the marketing strategy .9 Nis 2019