How does Google geofence work?

How does geofencing work?

Set up location targeting

Geofences work in three simple steps. First, a virtual boundary is created around a physical location. Next, a user (and their mobile device) will pass into the geofenced location . Once they do, it will trigger an ad to be served from your campaign to their phone.

A location-based marketing strategy, geofencing technology uses GPS signals to determine when a target customer enters a boundary . Businesses set boundaries around locations where they want to target customers near their physical locations, and they can be set up virtually anywhere.