How does Coca Cola use guerrilla marketing?

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service . It is a type of publicity.

Guerrilla marketing is a cost-effective marketing strategy that uses unconventional and inventive tactics to get exposure for a product or brand . … Often budget-friendly, the guerrilla marketing examples here show that any business can be creative and effective while often not breaking the bank.

Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product . These tactics may include creative interactions with the public to make an impact.

Nike Makes the Perfect Guerrilla Marketing Example With Its History of Ads. One of the most important components of a successful guerrilla marketing idea is for it to incorporate or embody the brand values . Nike has been known for its “Just do it” attitude and tagline.

Today, we know that big corporations can also deliver an excellent guerrilla marketing campaign. Among those that spring to mind as big-budget exponents of guerrilla advertising are Coca-Cola, Burger King, and Red Bull .12 Oca 2021

Taking the theme of sharing to another level, Coca Cola has been known to pull publicity stunts involving modified vending machines, taking people by surprise and filming their reactions for the world to see on YouTube .