Google Trends

Google trends data is accurate , but you need to understand as it uses data sources from Google. You need to decide whether in your use case that Google’s accuracy is enough. For example, if you’re conducting keyword research for SEO, it will be more accurate than using it for predicting future fads.

Interpreting Google Trends A value of 100 is the peak popularity of the term , whilst a value of 50 means that the term is half as popular. Scores of 0 mean that a sufficient amount of data was not available for the selected term.22 May 2018

How is Google Trends data normalized?

Understanding the percent increase in a search topic can be a useful way to understand how much rise in interest there is in a topic. This percent increase is based on a topic’s growth in search interest over a distinct period of time compared to the previous period .1 Tem 2016