What is Google Trends used for?

Google Trends normalizes search data to make comparisons between terms easier . Search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.

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How accurate is Google Trends?

Google trends data is accurate , but you need to understand as it uses data sources from Google. You need to decide whether in your use case that Google’s accuracy is enough. For example, if you’re conducting keyword research for SEO, it will be more accurate than using it for predicting future fads.

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